Christmas Creatives Reach Giddying Heights at Outlet City
When the heights involved in installing the decorations for this project meant operating an elevated work platform, one of the Christmas Creatives elves got to work to complete the right training course and get licensed. Nothing is too much trouble for these Christmas decorators.
As it happened, it wasn’t safe to use a scissor lift during opening hours on the day, so mobile scaffolding was used instead by the Christmas Creatives team as they made their way through this large retail space, reaching the necessary heights to install decorations as they went.
Cones and barriers were constantly relocated to cordon off the active work areas and keep staff and the public safe amidst this thriving retail complex.
Not Your Ordinary Retailer
Home to 30 designer brand stores, which include New Balance, Lifestyle Sports, Lifestyle Outlet (selling Adidas, Under Armour, Converse and Puma) and Wellington’s only Bendon Outlet store, people come from far and wide to shop at Outlet City and snag the latest sought-after bargains.
Positioned a handy 10 minutes from Wellington’s CBD, the 500 free onsite carparks attract a wide variety of shoppers on a frequent basis with peak foot traffic happening at Christmas time.
A Traditional but Unique Christmas
Outlet City planned early for Christmas, engaging the help of the Christmas Creatives team to do decorated Christmas trees and other decorations back in August.
The brief was to keep to traditional Christmas colours, but with a modernised look. No decorations that look like they are rolled out on repeat every year. Outlet City wanted to stand out ahead of other retailers with something fresh and new. It was time to reinvent Christmas and inject a “wow” factor.
Making an Impact
In keeping to the brief, a six foot Christmas wreath was suspended majestically from the ceiling beams – but not just any which way – horizontally, for maximum impact. When visitors looked up in the main atrium, they would see the huge wreath on display offering an extra dimension to the Christmas theme.
Two 12 foot decorated Christmas trees were positioned in key places within the complex and 36 double-sided Christmas garlands decorated the individual retailers sign posts. Everything was carefully planned and well thought-out to impress. The garlands alone took two full days to make by hand.
The Result
Investing in Christmas decoration hire, and a fresh Christmas look really paid off for Outlet City, who took a chance on Christmas Creatives after finding them online. What was delivered exceeded expectations and a large number of visitors flocking to the retail complex stopped and took selfies amongst the trees and decorations.
“As soon as we put the tree up, they said we’re booking you for next year,” said Fran, from Christmas Creatives, with a smile, “We really enjoyed the challenge of creating something impactful en-masse, with a consistent Christmas theme across the volume of garlands and the matching decorated Christmas trees.”
Susan from Outlet City had this to say:
“I just wanted to reach out with a big thanks for your work in making Outlet City glow bright with Christmas. Your service is second to none and we appreciate your professionalism along with your artistic flair. We look forward to seeing you back here in late November 2022.”